?id=136055&rt=Eyewear-Market-in-India-2010.html" Eyewear Market in India 2010

Eyewear market in India is witnessing strong growth. Poor eye health along with changing consumer perception has led to a growing market. Brand consciousness among consumers has also fuelled the demand for eyewear products in India.

The report begins with an overview of the eyewear market stating the market size and growth, different segments of eyewear. It also includes the import and export levels of the various segments in the market highlighting the changes in international eyewear trade.

An analysis of the drivers explains growth factors such as poor eye health, low penetration of contact lens, rise in organized retail and increasing awareness and brand consciousness among consumers. The key challenges identified include lack of penetration in rural areas, high import duty and price difference between branded and unbranded products. The report identifies the key trends including growing partnerships between manufacturers and retailers, players providing eye testing facilities and other amenities, players diversifying product portfolio and entry of luxury eyewear brands.

Competition section provides a snapshot of the players in the market including information regarding their operational segments, business highlights and future plans, providing an insight into the existing competitive scenario.

Key Chapters :

Page 1: Executive Summary
Overview
Page 2: Eyewear Market: Market size and growth, market segments and market structure
Page 3: Import-Export of products in the various segments
Drivers & Challenges
Page 4: Summary – Drivers & Challenges
Page 5-8: Drivers
Page 9-10: Challenges
Trends
Page 11: Summary – Trends
Page 12-15: Key Trends
Competition
Page 16: Summary: Product categories of major domestic and international players
Page 17-20: Major domestic players
Page 21-23: Major foreign players
Key Developments
Page 24: Key Developments

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