Three things go hand in hand: HEALTH MEDICINE-MONEY. If you want to good health you have to take required drugs and to buy those drugs you need money and that too quite a lot of money, if the medical problem is of a little serious order. Pharmaceutical business in the last decade has flourished highly and all because of growing number of medical problems. And when it becomes a matter of life and death, people are ready of shell in all the money they have to purchase expensive medicines. In such a scenario, common, middle class and lower income group get hugely affected. Life of their near and dear ones definitely important for them but purchasing costly branded drugs makes them loose all hope.

Generic pharmacy comes in as a savior in such a scenario. And that is the reason we have seen huge expansion f market space for generic pharmacy. Generic pharmacy is popular as a �smart alternative�. Branded drugs are very expensive because of few factors �

�Branded pharmacy has to spend huge amount of money in research of that particular drug or the combination. Being original innovator is always costly.
�Branded pharmacy has to spend lot of time and money in patenting that drug to its name.
�Branded pharmacy has to spend time, money and energy to creat the first market for that drug. They have to do extensive market research, launch them in market and make the drug popular, keep a strict vigil on its effects and in case of any problem also remain prepared with answers. They are accountable for any problem, if occurs.

Keeping all these factors and costs involved it is but natural that the drugs when launched in the market will be exorbitantly priced. On the other hand let us have a look at the advantages of generic pharmacy �

�No research is required for generic pharmacy. They follow the reverse procedure. Once the composition and procedure of the particular drug is known, generic pharmacy has to simply follow it and prepare the drug.
�Generic pharmacy has unpatented drugs. The role of generic pharmacist begins once the patent of original drug maker expires or his copyright has ended. In such a scenario, there is absolutely no cost involved for generic pharmacy.
�There is no need for generic pharmacy to create awareness and prepare



market for the drug. Market is already prepared by original branded pharmacist. Generic pharmacist only requires flashing the idea that the particular drug is identical in composition but much economically priced. Generic pharmacy has to flash only the price part of it, that�s it and then the generic drugs get sold like hot cakes.

Thus we see that why generic pharmacy is economically priced and more over with growing competition in the market, consumer is at the benefiting edge. The quantity, ingredient, composition is every thing is same as the original drug; the only minor difference is in the name, to save from patenting issues. Generic pharmacy is a safe alternative and is constantly monitored by authorities, so can be taken without any thought. In this bargain, generic pharmacy is also earning good. Of late generic pharmacy has become one of the most sought after business with high competition and high profit.