Rolling tobacco or shag, as it is popularly known, is a fine cut tobacco for self made hand rolling cigarettes. It can be made by rolling the tobacco into a rolling paper or injecting it into filter tubes. One of the main reasons why people go for rolling tobacco is that they can be customised based on your interests and preferences. This means that you can make your cigarettes in different forms and shapes, not to mention the different flavours and tastes that you can add to enhance your smoking experience.

Based on the different tobaccos, cutting types and curing techniques, the rolling tobacco can be of different styles and blends. Some users also use other additives like sugar, glycerol or other types of fruit flavours. These additives are used to create peculiar flavours that suit individual likes and inclinations. Rolling paper is a very important requirement for making rolling tobacco. They are sheets or leaves of paper that can be used for making self made cigarettes, either by hand or by using a rolling machine. The user can fill the rolling paper with tobacco, shag and other additives and can make customised cigarettes appeal to their tastes.

The main reason for the growing popularity of rolling tobacco is that they are less expensive than branded forms of cigarettes. Branded cigarettes are dearer than rolling tobacco because of the very high tax levied on them by most governments. In certain nations like Thailand the number of people using rolling tobacco is far more than those that use branded cigarettes. The ratio between the numbers of people using rolling tobacco to branded cigarettes is increasing in countries like New Zealand as well.

Lot of companies are offering rolling tobacco products in the United Kingdom through their online websites and offline shops. A smoker who is interested in trying out rolling tobacco can do a simple browsing in those websites and choose a product of their choice.