I don't know where you live, UK, New York, Los Angeles, Hong Kong or some remote town on a remote island, but I do know that whatever your age, size or lifestyle, you can stand out from the crowd, turn heads and win admirers. Anyone can do it, regardless of where they're from and where they're heading.

I'm not talking clothes, make-up and hairstyles - okay, maybe to a certain extent. What I'm really referring to is you as a person, your mannerisms, lifestyle choices and character.

Regarding appearance, if you want to be different, check out vintage, thrift and charity stores. They usually have one-off pieces that are not too way out, but will make you stand out. Choose unusual accessories. Shop in random stores and boutiques that few people have heard of. You may need to shop online if there aren't any where you live.

Remember - no one thinks completely alike so there will be aspects of your personality that are unique without you even trying. No two people look the same either - even identical twins are not completely identical. So your genetic make-up will always be unique.

When it comes to getting to know someone, simple but unusual questions are best. What's the scariest thing you've ever done? If money and circumstances were no object, where in the world would you live? What was the first record you bought? How old were you when ... you get the picture.

Big companies, in the name of branding, spend millions on market research to stand out from the crowd. You need to do the same but on a much smaller scale, and you don't need to spend a fortune. Mimic the traits of successful companies. Dare to be different. Take risks. Practice your 'customer service skills' i.e. people skills. Be kind, courteous, helpful, reliable, professional and polite. Everything you do has an influence on someone, somewhere. Build trust. Be loyal.

Finally, make unique lifestyle choices. Organise a one-of-a-kind stag or bithday party. Re-train in a field where there's a shortage i.e. priest, UFO specialist, nuclear medicine, ultrasonographer, belly dancer. Become a professional weight lifter. Drive an unusual car. Breed blue tits. Become known for a signature piece, such as hats, red lipstick or bow ties. The possibilities are endless.