Have you ever wondered how organic USDA labeled food really is? One thing I have noticed is this genre of food is taking over the mass market. Food marketing advertisers have finally found the holy grail of the food industry. Over the past 19 years organic food sales have increased dramatically into an annual multi-billion dollar industry. Taking all this into account one has to ask, either everyone has gone healthy or someone in marketing has caught on. Based on the market presence and advertising push, I would take the later because it seems advertising is what makes capitalism tick. They create the mythological atmosphere in which we subscribe and consume to exercise power over the one thing we think we control, and that is our food.

Advertisers have spun a web of deceit to convince the consumer that all natural is good and organic is better than non-organic. But in reality, they are bound by law and cannot say that their organic brand is more nutritious and better for you than a non-organic brand, because it's not. Studies have been completed on produce to include a list of 15 "clean" fruits and vegetables that you don't have to buy USDA organic.

I have also taken a closer look into the Organic Trade Association and examined their claims, market sales, and requirements to be organic.  What I really want to know is the meaning behind the labels and how America got convinced to pay more for less than they expected? Some of the details may startle you, but I hope in the end you will be educated and save money in the process.Visit /?p=400" Helping Simplejoes to find out, "How organic is organic?"