Vitamins and Dietary Supplements - Austria

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Vitamins and dietary supplements value sales increased by 3% to EUR154 million in 2009. The 3% 2009 growth was down from the review period CAGR of 4%. This slowdown in sales was partly due to the stagnating population, which grew at slightly over 0%. However, growth is faster than in the population due to innovations like Centrum +50 for best agers. Best agers represent the part of the population that is becoming relatively stronger with comparatively high disposable income.

Vitamins and Dietary Supplements Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:
Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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