Marshfield, MA – (June 15, 2010)--Edwin Ishoo, MD, a cosmetic surgeon in Marshfield, Massachusetts area, is pleased to announce the availability ofVASER Liposelectionprocedure to men looking to treat their gynecomastia. Combining extensive experience with advanced ultrasound techniques such asVASER Liposelection, Dr. Edwin Ishoo, a fellow of the American College of Surgeons, is able to provide remarkable results with minimal recovery time at an affordable price in a safe, comfortable, outpatient setting.

Male breast reductionis commonly performed to treat over-development of the male breasts, a condition known asgynecomastia.Gynecomastialiterally means "woman breast." This increase in tissue usually occurs at times when the male is having hormonal changes, such as during infancy, adolescence, and aging. Often times men think that they have gynecomastia but in reality they have what is called pseudogynecomastia or "false gynocomatia". Pseudogynecomastia is common among males whose bodies store fat readily in the chest or pectoral region. "Whengynecomastiais from fat, liposuction works very well for contouring the chest." Said Dr.Edwin Ishoo, director of theBoston Cosmetic Surgery Center.

"Although a big muscular chest is always desired, large fatty breast on a male chest is not. This is a common source of embarrassment causing a low self-esteem for most men. They avoid taking their shirt off to go swimming and wearing of tight shirts makes it more noticeable. For many men treatment of this condition is well worth the cost " addedDr. Ishoo.

Traditional liposuction was often inadequate due to the glandular and fibrous nature of the tissue. However,VASER Liposelectiongently melts the tissue before is suctioned out leading to less tissue damage, less bruising, and an easier recovery. Most commonly,Dr. IshootreatsgynecomastiawithVASER Liposelectionalone using minimally invasive nipple incisions, which are very inconspicuous and heal very rapidly. "By melting and suctioning excess fat from the chest, we can improve the shape and contour of your body for a more aesthetically pleasing appearance." Said Dr.Edwin Ishoo.

Dr. Ishoois able to useVASER Liposelectionto remove the fat and naturally shape the chest to create not just a flat area but also a well-defined and natural look.  Sometimes there is a small bud of glandular tissue that cannot be removed with suction alone. In this instance, a small incision is made around the nipple to remove the tissue at the same time as theVASER Liposelectionprocedure. "VASER Liposelectionhas revolutionized the treatment of certaingynecomastiacases and we are achieving much better results compared to traditional techniques," addedEdwin Ishoo, M.D.

BostonCosmetic SurgeryCenter offers free no obligation consultations.Dr. Ishoostates "This is an opportunity for us to learn more about what our patients want to achieve and for them to ask any questions they may have. In addition to discussing the various treatment options, our friendly staff will provide more information on the treatment process and what a client can expect as a patient of theBoston Cosmetic Surgery Center, which has locations inMarshfieldandBrookline, MA. The facilities are designed for maximum comfort, privacy and safety, providing a relaxing and non-intimidating atmosphere.

Dr. Edwin Ishoostated that he continues to monitor and incorporate into his practice advances in technologies and techniques which would help minimize patients' discomfort, recovery time and cost while maximizing patient satisfaction with the overall experience and cosmetic results.

For more information or to arrange a consultation, please call 888.875.1845. You may also visit to see our before and after photo gallery.