Do you want people to flock over your products, go to your store, or visit your website to grab your offers after listening to your speech?

A great persuasive sales speech can make your wallet fat by earning lots of passive income! It can make people want your product even if they do not really care for it to begin with. The purpose of the speech is to create a desire in them. Make them believe that they want the product badly. The art of persuasion is easy if you know what to do.

Marketing your product is the key to sales. People seek information to solve their problems. As a marketer, you will give all the information but along with providing information you should use persuasion and motivation.

For example, if you are trying to sell a non-fiction book about the how-to’s of corporate success, don’t just tell the people what your book is about. Tell them why it is so effective and easy to implement. Tell them why it’s just no ordinary book; tell them how it has helped a lot of people and who these people are.

You may be thinking, easier said than done. Okay, let me just share with you some principles on how to give a speech that will help to sell your products faster and easier.

1.    Know your product

You are the expert, you must know the ins and outs of your product. It will give you confidence in your speech because you know everything about it. You will also be able to answer any questions from the audience without difficulty.

2.    Believe in your product

If you don’t believe that your product is capable of solving people’s problems then marketing the product is just one big fat lie and most of the time, people can see through it. Truly believing in your product will radiate passion, enthusiasm, and self-assurance. Audiences will easily have faith in you if you yourself believe in the product.

3.    Mood is everything

Make your audience laugh. Laughter makes the audience feel more relaxed. A relaxed audience is more receptive and trusting. If the atmosphere is tense and uptight, you won’t be able to pitch your product effectively.

4.    Specify the benefits of having your product

This is the motivation part. You need to explain to the audience the benefits of having your product and showing them why the should believe in your product and explaining that it will solve their problems or help attain their goals. The primary reason why people are listening to you is because they want to know if you can provide the solution for them.

5.    Tell them why you created the product (How and Why it got made)

Building rapport and trust is essential. Make the audience realize that the product is not mainly a money-making wagon even if that's what it has become. Tell them how and why you came up with the product while stressing that you want to share your product with the people.

6.    Testimonials

Testimonials are very powerful. They build credibility and add more influence.

7.    Tell the people that the product could be great for someone else

Well, Some people just don’t need your product. Some just do not have desire to own it.  No matter how much persuasion, they may not sway. How can sell a book entitled “How to get rich” to Bill Gates for example? The point here is to convince the audience members who do not want to own it to think of it as a gift idea for friends and business associates.

8.    Give the audience a great discount

Show the audience that you care about how much better it will be for them once their problems is solved. Provide a special discount that is only for audience members and if it is only if they buy today. Creating a sense of urgency will help your product sell.