Marketing materials are essentially used to make the public aware of your services and expertise. The goal is to advertise successfully so your marketing materials should present the right message and at the same time, they should be enticing to your potential audience.

There are a lot of materials that can be used in motivational speaking; from brochures, business cards, posters, to demo video tapes, audio tapes, and CDs. For any of these things, there are principles to follow to make them effective as much as possible.

Here are some tips on how to create marketing materials that will surely get you booked.

Tip #1 - Spend smarter not more.

Most people think that creating marketing materials will cost them a fortune. Others may have taken the expensive route and they end up spending a lot of cash by paying graphic designers, photographers, and layout artists. In actuality, having expensive marketing materials are no guarantee that you will achieve your marketing goals.

Expensive does not mean effective. Any inexpensive brochure that delivers a clear and enticing point can perform just as well as a more expensive brochure. The key here is delivering the right message to your audience and connecting with the desires of the market.

Don't get it wrong though. Skilled individuals like graphic designers and photographers can be a great help if you have access to them but if you can save the money do.

Tip #2 - Marketing materials should be target specific.

When creating new materials, keep in mind that you should address your prospective buyers. For example, if you are in a college niche, make sure that the things you put in your materials appeals to them. Don't add information about your corporate experience.

You should have a specialized appeal. Make your an expert and become exclusive in the niche.

Tip #3 - See what works from your competition.

Get ideas from someone else already successful in the industry. These speakers are definitely doing something right in their marketing methodologies. For this reason, you should learn the framework of their marketing materials. Understand why it works and get ideas from their examples of success.

However, never take material from someone else. It only makes you look second rate. Create your own style based on the success of others. There are a lot of lessons to be learned from established experts.

Tip #4 - Appear professional.

This is very important and I cannot stress this enough. Being seen as an expert is the most persuasive marketing tactic.

You can do this by getting testimonials from credible people in your marketing materials; the more successful and popular the person giving the testimonial, the better. Also, get testimonials from satisfied audience. Put them in your materials. Add details like location, school, occupation, achievement, etc. Always ask satisfied customers for testimonials.

Always try to give off an air of success. Get photos of you with prominent people; take snapshots of you signing autographs; have a picture or video recording of a successful speaking engagement. Put these in your marketing materials.

Just follow these tips and you will start getting more bookings than you know what to do with.