Think about it.  The audience already knows that you have a product and that you’re selling it.  They know that you’re going to tell them everything they need to know about the product or service.  What they are aching to know, the critical element for them, is whether or not you are a person they can trust.  They need to be able to connect with you in a personal way.  You MUST sell yourself.

The way you begin to sell yourself is by applying the most basic practices in public speaking:

• Dressing well – make yourself look nice
• Make eye contact with the audience
• Speak with confidence and clarity
• Smile and be personable

Anyone can practice these elementary principles and have moderate success. But, what separates the good from the great goes much deeper.

The great convey their character.  They demonstrate to the audience that he or she is a person of conviction and character.  Then, after the audience see’s they can trust the person speaking to them, the great speaker goes a step further and becomes vulnerable to the audience.  He or she will get personal and come up close.  That’s where connection is born.

You start this connection by disclosing something personal about yourself.  Something that changed your life.  Give the audience some insight into your soul.  Bring yourself into their realm of thinking and feeling.  Then go to where they are; get off the stage and begin to walk among them.  Make eye contact with individuals.  You may even want to stop and kneel down and talk to one person in particular.

When you know how to connect with your audience in a personal way, your sales will increase significantly.  And your audience will be glad that they had the chance to listen to you and buy your product.  Just be real, have character, and connect.

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Alex is a Sydney based professional speaker who has developed a unique “speaking strategy” little used in the speaking industry to generate massive amounts of income (sometimes several millions of dollars) working as a part time speaker.

These strategies are based on real-life shortcuts professional speakers use to improve the impact of their speaking and hold audiences spellbound. Some of these shortcuts are so simple and easy, but the impact is enormous.

To gain instant access to a free 10 part video training on getting started in the speaking industry, how to turn what you already know into a powerful course or workshop and how to develop products and generate additional income streams visit us at