How To Plan A Great Speech - Setting Your Objectives"To fail to plan is to plan to fail" The truth of this maxim is undeniable; and failing to plan a presentation has two inevitable consequences: We deliver one of the biggest causes of audience disinterest - the "one size fits all" presentation that we regularly see demonstrated by the over-confident "I am great on my feet!" speaker! Also, with no plan, or route map, we have nothing to navigate by. We feel uncertain, not in control, thus suffering the main cause of presentation nerves. The audience consciously and unconsciously, picks up this nervousness and lack of congruence, and they stop trusting in us and in what we have to say. By contrast, nothing is more inspiring in confidence to a speaker than to know that their message is exactly right for this audience, and to feel totally clear about its delivery from start to finish! I would go even further and suggest that there is no such thing as presentation nerves. Just people who don't know how to plan a presentation or can't be bothered! And guess what? It is the thoroughly prepared and well rehearsed presenter, talking with an audience rather than reciting Powerpoint text, who displays those powerful persuasion skills and congruence that wins an audience over. To set your presentation objectives, work through this questioning sequence: Question 1: What broadly speaking would I like to achieve with the audience?
Question 2: Now I am clearer about what I want to achieve, but what realistically can I achieve?
After asking these questions you will now be 90% clear on what you can achieve and how you will get there. You can ensure that what needs to be covered, will be and properly. Working in this way you will avoid the mistake often seen, when a presenter falls between two stools, attempting to cover too many issues when the objective was to get agreement on a few. It will also clear your thinking on how far this presentation or pitch will take you towards your ultimate aim, and what further stages are required. Question 3: Given the answers to Q2, what specifically am I planning to achieve? You now have a clearer idea of what your presentation will achieve, but your aims still need to be refined into specific objectives. The audience seeming to agree or sounding happy is never enough. With those as aims we will inevitably fall short of what we wanted to achieve because we stop when itseemsthat we have succeeded. We have to set the good old S.M.A.R.T objectives. The acid test of communication success is the audience response versus your objectives. Asking "are you happy with that?" lets them off with a response without any commitment. Asking "Will they agree specifically to doso and so by such a date!" requires a specific agreement and commitment. Whether your presentation is on range of issues to a conference audience or a boardroom sales pitch, get into the habit of setting specific and timed target outcomes such as:
Setting target outcomes in this way brings considerable benefits: We feel compelled to ask the question to see if we have succeeded. And if we haven't, then better to know it and to do something about it. Also, faced with the prospect of measurable success or failure, we soon recognise the need for thorough preparation and to perform at our best. Once these are set as habits, we inevitably increase our success rate. Copyright © Bob Howard-Spink |