What Happens If they DON’T Invest In Your System? Tell them!

If the audience don’t act on your offer or invest in your system have you considered creating fear about the other alternatives.

Don’t lie or make up facts to instill fear this is where you need to keep your integrity and character traits noble. But honestly reveal if they dont take action on your offer, “invest” in your system or any other action you require what would happen if theyDON’T.

Fear of loss is more powerful than the desire to gain. People generally are more afraid if they have something to lose they will try to gain it back, this intention is more powerful than if they have something to gain from investing in your system.

For example …(Real Estate Seminar)

“If you invest today I can arrange affordable finance for you in no time, get a great interest rate arranged (plus other benefits) etc

“NOW … if you don’t invest today I should disclose that the rate is fluctuating day to day .. and I cant promise that today’s rate will be as competitive for you and your family tomorrow, it could be a lot higher and could possible jeopardize the affordability of this home for you and you may not be able take action on this…”

Also add … “Right now I could easily arrange finance for you at today’s rate … however if the rate turns against you tomorrow,the next day or even next week, of course considering each individuals personal financial circumstances it MAY be more difficult to arrange the finance and a higher rate”.

The ‘loss factor’ is they’re potentially losing the affordable interest rate today and you personally arranging the documents for them.

Now this is purely an example of how you can take the “fear of loss” and compel the audience to act sooner rather than later and how this is truly inTHEIR BEST INTERESTSat a real estate seminar selling lots,houses etc

Outline what happens if they stay with the status quo, what happens if they do X and what could happen if they do nothing. Your purpose is to get the audience to decide AGAINST the other options rather than necessarily deciding for your option.

The American public makes a similar choice every year at election time.

Talk to you soon,

Your friend,

Alex

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