Why are some anti aging facial moisturizer products so costly?One important point is that cost and value don't always go hand in hand.  Just because a skin care product is expensive also doesn't guarantee it works.  The fact is many anti aging products simply don't work.

Let's look at a few companies that frankly turn out substandard skin care products but charge "an arm and leg" for them.

I'm not going to name names but you can easily find them at high end department stores.  You know the ones that as you walk in the store entrance the whole place is one big fragrant atmosphere.   You can get a "free" makeover.  The others are heavily advertised on the TV.

Why it the Cost So High?

The cost of running a store, big or small, eats up a lot of profit.  To stay in business a company must make a profit.  Store overhead and advertising often dictates the price of a product.

A few companies turn out fairly good products but must charge a very large price to do it.  The reason is, as mentioned, advertising, employee costs, taxes, etc. etc.  If a company tries to offer a decent price, they may get a lot of sales but often pull the product.  Or raise the price so high that sales drop off dramatically.  The cost of ingredients and the cost of overhead determine the price tag.

Marketing Skin Care Products Isn't Cheap

To let the public know what you have to offer takes some kind of advertising.  This can run up the overhead bill very fast.  Also to keep the price at a level that makes sales is a delicate decision.  One of two things can happen.  To keep the price low, cut the amount of good ingredients or raise the price and hire a celebrity to sell it.  Either way you and I lose if we buy the skin care line.

Most Anti Aging Products "Recipes" Don't Work

Mostanti aging facial moisturizermanufacturers know what ingredients are needed for a product to work.  But very few of these ingredients are ever found in the skin cream.  If they are they are just enough to technically list it on the label, but ineffective still.  Again its cost that causes this to happen.  Why put out a product that really doesn't work?  That's is why you often see advertising that says, 'new and improved".  All that means is that they probably just changed the formulation.  What a Trick!

What Should a Skin Care Product Have?

To be an effective skin care product it should have ingredients that are active and be around a 50% concentration of the whole product amount.  Very few companies can make this claim.

What most companies do is use purified water as their main ingredient.  Then they add coloring, parabens (unnecessary preservatives) and imitation fragrances to cover the smell of the product.  After that there isn't much space left to put in much of the ingredients that work.  Look at the label, you'll see what I mean.  So where do youfind an effective and safe skin care product?

The Better Skin Care is NOT in High End Stores

The best anti aging facial moisturizers are sold direct from the manufacturer and over the internet.  This method usually brings down the cost yet delivering a product that works.

Most of these companies have an excellent skin care line that works and sometimes a nutritional supplement line that is superior to even health store products.

Safe Ingredients That Work

Look for ingredients like CoQ10, natural vitamin E, Cynergy TK, Wakame sea kelp and grape seed oil, just to name a few.  These are the ingredients I found in one such company.  Performance speaks loudly.For more information see my website listed below.