There are a number of cosmetic industry tricks that consumers fall for every single day in the fight against the disease every single human being suffers from - aging. It's the one disease everybody has and it's one of the most difficult to slow down or stop once it begins. Am I saying that the whole industry is a hoax? No, I'm not even saying that the ingredients don't work. The thing is, as a consumer you must watch out for a number of common "tricks" by cosmetic companies who sell wrinkle reducers to an aging population.

The first and most popular trick they use is label deception. They will cover the label with popular buzz words such as "pro-collagen" or "contains Vitamin E". Now, collagen is responsible for making your skin firmer, more youthful, and wrinkle reducing... however rubbing pure collagen on your skin does ABSOLUTELY NOTHING. Collagen must be produced by your skin in order for it to work. Also, cosmetic companies put synthetic Vitamin E in their products... there has been one study that shows that Vitamin E works to give you more youthful looking skin, and that was using all-natural Vitamin E, which is significantly more expensive for manufacturers to put in their products.

Even if the cosmetics company puts ingredients in the product that DO work, they have a nasty little habit of diluting their products with up to 90% water, bulking and filling agents, mineral oils, and purfumes to make it smell nice. That's right, most of the time you are being sold THICK WATER to rub on your face. If you look at the ingredient label for your anti aging product, they list the ingredients by the amount in the product.

If the first ingredient is "water" or "aqua" then you are being sold a big tub of thick water. Oftentimes, the nice looking containers these products are sold in cost more than the product itself to manufacture. The thing about water is that it CANNOT penetrate your skin. In order for a wrinkle cream to work it must penetrate the skin! All transdermal creams and patches of any kind (inculding medicine patches) use a fat or lipid to deliver the medicine because lipids CAN penetrate the skin. Don't fall for the water scam!

So what do you do? The best thing to do is to buy a lipid-based deep wrinkle serum with active ingredients proven to work in INDEPENDENT studies. See, most of the time the studies cited by cosmetic companies are in fact sponsored by the company. How is that not completely biased? If you are looking for an anti aging product that is nearly 1000% more concentrated than almost every deep wrinkle serum out there, I'd highly suggest you take a look at a product full of wrinkle reducing active ingredients such as SD7 deep wrinkle serum (follow link to learn more). Products like this are independently proven to reduce wrinkles in as little as 30 days. They are one of the few companies that make products to actually help people fight aging instead of just making a buck. They even offer a full refund if you're not happy with it. It's your skin, stop rubbing expensive thick water on it!