Don’t Underestimate the Value of Your Photographer

Amongst the plethora of wedding professionals that you will need to consider for your most singular day, there are several reasons your photographer is probably the most important and possibly the most difficult vendor to choose. While the caterer, limousine service and reception hall operators are all very important in their own right, your photographer is perhaps the only artist with whom you will spend the entire day; this means a good rapport is an absolute must.

Products provided by other vendors such as the cake, music, tuxedos and food may be absolutely fantastic - but after a few months have passed since your wedding day, when the cake is gone, the music has stopped and the tuxedos were last seen prancing around at the local prom, what will remain to immortalize those majestic moments of your life? The photos from a professional photographer will last a lifetime at the very least.

Which Style Suits You Best?

When it comes to wedding photography there are two major style philosophies that tend to dominate the current market place, Traditional and Photojournalistic.

As the name may imply, the traditional style has been around the longest and until recently was the most common. Essentially the traditional style wedding photographer is one who prefers to place the couple and groups in specific poses for their photos. This style of photography usually requires that a shot list be prepared in advance by the bride and groom so that the photographer can have a step-by-step checklist and be sure to photograph everyone the couple wants. This style calls for a meticulous photographer who excels in portraiture and is very concerned about each detail in an image including things like: head angle and body positioning, hand placement and ring location, lighting ratios, backgrounds, etc. As you might imagine the time requirements for this type of photography are significant and require a commitment from the couple and attendants to accommodate this style.

With the photojournalistic wedding photography the concept is to capture images as they occur, with little or no intervention. This photographer will typically create more images during the course of a wedding in an almost documentary fashion and usually has a great eye for storytelling. Photojournalistic photographers must be skillful at capturing candid, emotional moments and therefore should have great timing and anticipation. Currently this style has become the most popular throughout much of the United States, whereas overseas there are still some places such as France where the traditional style appears to remain in vogue.

There are many photographers that offer some elements of each style in an attempt to provide the ‘best of both worlds’. Often this takes the form of a photojournalistic approach to the ceremony and reception, but with traditionally posed portraits of the bride and groom as well as group shots either before or after the ceremony.

Quite frankly there is no ‘right’ or ‘wrong’ style; either method can deliver very beautiful images. You should review prospective photographer’s portfolios and consider the ones that you have the best feelings about – also, remember that on your wedding day you will need to be prepared to either work with a person who is something of a ‘director’ in the case of the traditional photographer, or more of a ‘reporter’ with the photojournalistic style photographer.

Finding the Right Photographer

There are many things that go into the choice of your photographer - style, professionalism, value and cost are some of the commonly considered attributes. The best way to get started is to do your research by asking friends and family members for recommendations and searching the internet for photographers in your area; also many of the professional photographer associations such as PPA or WPPI have searchable listings of their member photographers.

Most photographers you’ll find have websites where you can view their work and narrow your search down to the ones who have produced images that you find impressive. Once you find several credible photographers that have shown they can produce excellent photos, it’s time to pick up the phone and call them – ask them about their services and just feel them out in general. The initial conversation should give you enough of an impression to determine if a face to face visit is warranted.

When you decide to meet your photographer in person most likely you will have already seen some of their work online and have a pretty good feeling about the artist; while you may discuss many things during the meeting, its main benefit is to determine if you feel comfortable around this person. Do they make you laugh or smile? Does the conversation flow smoothly? There are many things that make for great photographs, not the least of which is a highly skilled artist behind the camera, but not even the most technically proficient photographer can produce truly beautiful photos of people when they are not comfortable and relaxed.

How Much Will it Cost?

Your choice of photographer in a perfect world would have very little to do with the cost of services and everything to do with their professionalism, photographic abilities and penchant for making you feel at ease when in their presence.

In many ways this purchase is similar to that of the engagement ring in that you really ought to get the best that you can afford because you’ll have to live with it for the rest of your life. Can you imagine calling around to your local jewelers and asking what they charge for an engagement ring, hearing them tell you $3000, $8000, etc. until finally you get one that says “I have one here for $350” and you yell “SOLD, hold that ring and I’ll be right down to pick it up!” You might say it’s silly to buy a ring you’ve never seen just because it costs less than the others but of course I’m just trying to show that sometimes it doesn’t pay to buy heirlooms based on the price tag alone.

While not every photographer lists their prices online the fact is these artists charge wildly varying prices, from the guy down the street who can shoot your magical day for $500.00 to the higher end photographers who earn $120,000 per wedding assignment. Keep in mind when making your choice that the old adage of ‘you get what you pay for’ does not always apply very well to photographers. Paying more money does not guarantee getting the best photographer and hiring Uncle Larry to shoot your wedding for a six pack and a couple of NASCAR tickets does not necessarily mean your photos will be horrible. Generally speaking, you can expect to pay anywhere from $2,500 to $20,000 for a full day of wedding coverage from a professional.

Before You Sign That Contract

Most of us have heard the horror stories where photographers don’t show up, don’t deliver the photos, get drunk and start hitting on the bride or tragically try their hand at the old ‘watch me yank this table cloth off without affecting any of the dishes’ during the reception. The fact is in most cases these sorts of photographers are the exception, not the rule. If you perform the same due diligence that you should before hiring any vendor - meet with several professionals, view samples of their work, get references from past customers and perhaps check them out with the Better Business Bureau , you should feel completely confident by the time you decide to retain your artist.

With all that in mind, there are many things to be wary of when selecting your photographer. Here are some things about any professional wedding photographer’s service that you should ask before making your final decision:

1.Who will actually photograph your wedding?

Quite often there are studios that have many photographers working for them; also there are outfits that act basically as a referral service, booking couples and then assigning one of their many affiliate photographers. Be sure to make it clear that the whiz-bang images and album samples that you see actually come from the same person who will be shooting your wedding. If that’s not the case then ask to see samples from the actual photographer.

2.What happens in the event of equipment failure?

We’re all familiar with good ol’ Murphy and his laws by now. Any professional photographer should have, at a minimum, duplicates of every vital piece of equipment. This means a second camera body, backup flashes, extra batteries, cables, etc. I know several pros that steadfastly refuse to work at all unless they have a backup to their backup!

3.Will you receive the negatives or high resolution digital files?

Some studios include the negatives or digital images in their packages, some don’t and others include it only at an extra cost. Many photographers depend on income from print sales after the wedding and so are concerned that giving negatives or digital files will cause couples to run out and get their own prints made at the local CVS (I should point out here that printing images without written permission from your photographer is illegal) instead of purchasing them from the photographer.
The concern from a customer perspective is - what happens five years later when you want more prints made and find that your photographer has closed up shop and retired to Bangladesh?

If you end up with your heart set on a photographer who doesn’t offer the negatives, one possible compromise is to ask her to provide them after a period of time such as 90 days. In most cases there are very few print orders after the first 30 days have elapsed since the wedding; therefore at 90 days the photographer should have already gotten any print orders he is likely to receive for your wedding and may feel comfortable at that point releasing (or selling) the images to you.

4.Are there any hidden fees?

Make sure to find out if there are any additional charges such as travel costs, printing or shipping charges, etc that will be tacked onto your bill. It’s a good idea to ask what the photographer charges for ordering prints and enlargements, especially if they refuse to provide you with your negatives.

5.Get it in writing!

You want to be sure to get in writing everything that your package entitles you to. The photography business is rapidly changing from month to month and many photographers update, modify or tweak their packages regularly to respond to industry trends. You don’t want to find out when your day arrives 8 months later that the photographer has changed his packages around and now doesn’t remember that you are supposed to receive three signed 16x20 prints as part of your deal!

Ideally all the terms of the package that you agree to should be included in your contract.