Recent developments in the science of anti wrinkle cream for men are astounding. Take these advancements for example: ingredients to inhibit prostaglandin production, plant based glycerin to replace petroleum products that dry out the skin and new biochemical discoveries that promote elastin and collagen renewal. Wow. What's not to like about those fabulous innovations?

For men skin care is not the same as for women. Men's skin is more prone to inflammation and redness. This is a chicken and the egg sort of problem as it makes no difference whether the red comes because of exposure to harsh conditions or improper skin maintenance.

The need for men's wrinkle cream has become more apparent as boomers age and atmospheric forces take their toll on all exposed skin. Stressors like extreme weather, dry air and gravity, compounded by lifestyle choices such as smoking or exposure to polluted city air and water will wreck even youthful skin without protection.

And protection from damage is not sufficient; cell renewal must be a primary objective in any man's skin care regime. Identifying an anti wrinkle cream for men that addresses these particular issues is crucial to the health of your skin. You do want to look and feel vital and young? Then take the necessary steps to accomplish your goal in this regard.

You will need skin care products that work by targeting the three main causes of aging skin. These causes are loss of collagen and elastin, lower levels of hyaluronic acid and oxidation through the action of free radicals. The results of these biochemical processes are sagging jowls, baggy eyes and dull, dreary skin tones. Not very appealing, you must admit.

So your anti wrinkle cream for men must stimulate collagen and elastin production, boost hyaluronic acid, a protein building block used to form the skin's fibers, and destroy free radicals. When these issues are dealt with promptly and regularly, you will see a visible improvement in the texture, firmness and yes, the radiance of healthy skin.

Men should glow with good health as well as women. Old dead cells cause the dull, gray tint to dominate so new cells will look different and so will you.

Remember this, men's skin care products are available to deal with every issue you face. Smoking? Harsh weather, drying interior air, pollution? Not a problem with the specialty skin care that scientific research, not giant advertising budgets, has made available to all men regardless of location. You will look and feel so much better once you begin to take care of your skin regularly.

Take advantage of the improvements in men's wrinkle cream research and you will be one of the more attractive people who are reported to make more money and get better service. This has been proven in recent studies by social scientists and economists published in the Tampa Bay Business Journal.

Who knew that effective anti-aging products could influence your bottom line? What a great discovery. And now that you know about caring for your face to reduce or remove wrinkles and lines in a timely manner, the future is brighter. Not just your skin tone.