I have just seen a business forecast for the European market for natural and organic personal care products. It is growing at a healthy rate (pardon the pun!) and it should make about 2 billion Euros in 2010. The demand is strong now for natural and organic products and you can bet your bottom dollar that skincare products are going to form a big slice of this market.

Consumers' concerns for the environment
More and more people are becoming aware of what is put into skincare products and their environmental concern for ecological and chemically clean products will determine how the market performs.

Consumers' biggest worry
Guess what is the consumers' biggest concern? They are now much more educated about the dangers of parabens, phthalates, chemical and synthetic substances which are common ingredients used by nutraceutical companies on a vast scale. They now ask more questions about the most effective skincare treatments on offer and this can only be a good thing.

Why parabens have got a bad press
Did you know that parabens such as methyl, ethyl and butyl may actually be toxic in the long term and might well be linked to cancer. Substances with alcohol or isopropyl can also irritate and damage the skin. It will come as no surprise that the EU Parliament is considering legislation to ban parabens from skincare products.

Given that there are no uniform standards across the globe, the manufacture of skincare products and the selection and processing of their ingredients is like the Far West.

Cutting edge ingredients from the other side of the world
Fortunately there are some glorious exceptions. Let me tell you about one of them. Although this company is actually based in New Zealand, it is seeking FDA approval of its facility. As it already overdelivers on quality, this will be no problem at all.

Let me tell you something else about this company which is mentioned on my website. It has developed some revolutionary ingredients which really make a difference in the most effective skincare known to-day. That is why certain companies are desperately trying to catch up and some will be spending a lot more on their research budgets in the years to come.

One of these secret ingredients is called Eyeliss and it is used in their eye serum for resolving the problem of fine lines and puffiness under the eyes. Why not find out how this works exactly by visiting my website. You will be also impressed by their other discoveries!