?id=142856&rt=Adult-Mouth-Care-Austria.html" Adult Mouth Care - Austria

Adult mouth care value sales increased by 3% to reach almost EUR5 million in 2009. Great teeth and fresh breath were considered to be the basis of a successful smile. Therefore, consumers were ready to invest in OTC mouthwashes that were higher priced than their standard versions. They were interested in disinfecting, cleaning and healing gums and teeth. Also, their dentists recommended many products at their yearly check-up visits.

Adult Mouth Care Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Vat on Non-prescription Medicines Reduced From 20% To 10%
Health Increasingly Associated With Lifestyle
Bayer the Clear Leader in Consumer Health
Parapharmacies/drugstores Stronger
Future Impact of Tax Reduction Overestimated
Key Trends and Developments
Special Kind of Polarisation
Best Agers Driving Growth Sectors
Lifestyle Changes Impact Demand for OTC Products
Emotional Problems Affect Calming and Digestion
Market Indicators

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