There are many types of public speakers. The number of variety coincides with the number of niches available in a wide market. So public speakers are diverse and numerous. Public speakers are categorized based on their target audience; however, they are also sorted out based on the topics they present.
Some speakers may earn more than others mainly because other markets may have greater demands; therefore, speakers in that market will get paid more lucratively. It should be noted that speakers may sometimes venture from niche to niche and from topic to topic. There are also speakers that got into speaking because their business naturally called for it for marketing reasons.
Here are five of the most common types of careers in public speaking:
1. Informative Speaker
Public speakers of this type usually have something to teach or something they want the public to be aware of. Informative speakers educate audiences about a certain field of interest and they may also showcase relevant products so the public may become informed of either its usefulness or harmfulness.
In a way, Informative speakers may step into the boundaries of persuasive speaking and motivational speaking because educating and enlightening people naturally elicits interest and action. Notably, informative speakers can become keynote speakers at some conventions and conferences. Their extensive knowledge about a certain topic is what they providing to their audience.
2. Persuasive Speaker
In essence, persuasive speakers talk about a product or service. They are master stage marketers and they speak to persuading people into buying their endorsements. Platform selling is what they do best and they earn lots of money from sales.
Persuasive speakers have the ability to create a demand with their words and actions on stage. They are charming and can seem somewhat manipulative. However, persuasive speakers that believe in their product are more effective and will appear credible.
3. Motivational Speaker
Probably, the most popular among public speaking careers motivational speaking. Motivational speakers are highly paid especially if the speaker is well celebrated and an established authority in the niche.
They are sought after in numerous events. Speakers of this kind are usually gurus and they are perceived as personally successful individuals as well. Credibility is everything when it comes to motivational speaking. They can draw out emotion and enlightenment in their audiences thus inspiring them to take action.
4. College Speaker
College speakers are often motivational in nature. Obviously, the college youth would need a lot of motivation and inspiration to become successful in their chosen life paths. Considerably, this is a specialized motivational speaking endeavor. Youth is by all means, a very distinct audience. Therefore, it will require speakers with a unique approach.
5. Corporate Speaker
Corporate speakers can fall into different types. Some are informative and others can be motivational. They usually give messages about leadership and coping in the corporate world. They can be keynote speakers that may provide the tone and general atmosphere at business conferences.
