Addicted to Botox

Jay Nichols has spent £3,000 on Botox for the past two years. The 32-year-old model and dancer from Battle, East Sussex, England, gets the shots every three months to maintain her looks.

“I hated my wrinkles and didn’t want to look old before my time. I’d already had a boob job and went for regular saline injections to plump up my lips at £500 each, so having Botox wasn’t such a big deal,” she told the Daily Mail.

Lisa Jeynes, 37, a TV presenter and former Big Brother contestant, has been very critical of the lines and wrinkles on her face. So she reinvented herself with a little help from Botox. She spends £1,000 a year for the procedure.

"Once you start having Botox, it’s very hard to stop as you get used to the way your face looks. I am terrified that if I stop now, all my frown lines and wrinkles will return,” she said.

Victoria Leighton-Clark, 45, of Haughton, Cheshire, began her Botox treatments after her husband died of a heart attack. The operations director has three injections a year at £190 a session.

“I didn’t want a facelift or invasive surgery - this is a much more subtle way of enhancing the way you look,” the Daily Mail quoted her.

Nichols, Jeynes, and Clark are but a few of the faces in the growing list of people who are addicted to Botox. For these people, beauty has become an obsession that is pursued regardless of the cost. For them, cosmetic procedures like Botox have become a quick fix to their daily problems and unreasonable insecurities.

“People can become addicted to the anticipation, the excitement and the attention they receive. There is a short-lived result of feeling fabulous, but after the post-procedure high, life goes back to normal and all the mundane problems return, so you need to go for another fix," explained Dr. Eileen Bradbury, a consultant psychologist at the Alexandra Hospital in Cheadle near Manchester.

Adam Searle, president of the British Association of Aesthetic Plastic Surgeons, said four in 10 people who use Botox are compelled to do so repeatedly. He believes that many patents are suffering from imagined ugly body syndrome (also known as body dismorphic disorder), where they become obsessed at improving their appearance even though nothing is wrong with them.

Searle’s suspicions were confirmed in a recent survey of 10,000 British women aged 25 to 60 made by the makers of Botox. The survey revealed that 60 percent of the respondents were willing to have injections owing to the pressure to look beautiful. Moreover, only four percent of the women felt they were attractive.

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