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/? 220510" Examples Goals And Objectives

The very first step in all projects: business, home, or education, is to define goals and objectives. This step defines the projects outcome and the steps required to achieve that outcome. People, including project managers, do not spend sufficient time on this step or complete it incorrectly thereby insuring an unsuccessful project completion.

Poorly defined goals and objectives, or goals without objectives, pushes a project into overruns, territory battles, personality clashes, missed milestones, and unhappy clients.

Goals and objectives must be clear statements of purpose. Each with its own purpose that drives the end result of the project. Goals and objectives MUST be measurable.

Goals are the "WHAT"

Goals are broad statements applied to a project. Goals are the "what" of the process. In other words, "what" will the project accomplish? Projects may have more than one goal, but many objectives per goal. Do not confuse goals with objectives. /? 220510" Examples Goals And Objectives

Examples:

  1. Website development goal:Visitors will be convinced that global warming exists.
  2. Insurance company: The Medical Insurance department will increase provider options by 10%.Physici
  3. Physicians office: Patients will not wait longer than 1 hour to see a physician.

Objectives are the "HOW"

Objectives are specific statements that support the goal. Every goal will have one or more objectives tied to it. In essence, the objective is the "how" of the process.

Always start an objective with an action verb.This insures that the objective is measurable and that the projects end-result is addressed through the action of the objective. Each objective becomes a measurable milestone as well. /? 220510" Examples Goals And Objectives


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