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Dr. Edwin Locke was a pioneer in the study and research of the connection between setting goals and motivation. He formed the basic goal setting theory when he reached the conclusion that clear goals and subsequent feedback could motivate the employees greatly. They were enthused by the idea of collectively working towards the achievement of goals and it went a long way to improve their performance too. He also discovered that people were more ignited by goals that were challenging and specific as compared to goals that were easy and vague.
Dr. Edwin Locke, in the later stages, worked with Dr. Gary Latham, who had done independent studies to corroborate Locke’s findings. In the late 20th Century, they identified the five main characteristics that were essential to the success of goal setting. In random order these characteristics are clarity, commitment, feedback, challenge and task complexity.
Clarity & Challenge
An important characteristic of the goal setting theory is that the best goals are those that are productive, clear-cut, and measurable. Once the goal is explicit and a clear deadline has been set, there is less misunderstanding on what is expected of the employees. A vague goal has very little motivational value. At the same time, the goal has to pose sufficient challenge to the employees. If the difficulty level is too less, your employee may end up feeling like his potential isn’t being exploited well enough by the company.
Commitment
If the employees are to see the goals through, commitment to it is extremely important. Employees are committed to the goal if they feel they have been active participants in its creation. Most companies encourage participative management which believes in involving the employees in the process of goal setting and decision making. Another factor that makes employees more committed towards attaining the goal is its difficulty level. If the goal is harder and more challenging, employees gain drive and inspiration from it, and show more commitment towards achieving it.
Feedback
The feedback process is crucial to goal setting. At regular intervals, you need to get together with your team and check on their progress. What have they achieved? Are they on the right direction? Did they face any problems? If yes, how did they solve them? Do they need any clarifications or additional resources to complete their goals? These are important questions that need to be answered every now and then. This activity will not only help you see where your team stands, but they will also be able to evaluate their own position.
Task Complexity
Task Complexity is that last characteristic in the goal setting theory. If your goals are extremely complex, you need to make sure that your employees aren’t feeling too overwhelmed. If the task becomes too overwhelming for them, there are chances that your employees may feel a little bewildered or demoralized. Once that happens, the goal may seem frustrating and they may develop resistance towards attaining it. To avoid this, ensure that your team or employee is given a reasonable amount of time to achieve the target. It would also be a good idea to arrange for trainings or learning sessions where you can equip the employee with necessary skills and knowledge to tackle the task at hand.
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