It should be noted that with the current difficulties, people are stressed and downhearted. Organizations and groups are still holding events and hiring speakers to inspire and motivate the people, especially in these tough times.It is safe to say that motivational speakers are needed more than ever.
With high prices and the expensive cost of living, people will naturally tighten their belts and try their best to save. However, people are also aware that they need to stay informed and inspired. Information and inspiration is needed so speakers are needed to provide this desired commodity. As a speaker, if you play your cards right, you can even get booked more solidly than ever before.
If there is one thing that significantly affects the speaking industry due to the economy, it is the tendency of the public to be more critical and selective when it comes to hiring speakers.The public nowadays won't hire speakers just for the heck of it. They are choosing speakers that they see as the best person to do the job. In this economy, only the best speakers are getting hired.
This is quite natural, of course. People will pay as long as it is certain that they will get what they want. They will be happy to spend on speakers who they know will deliver results.
The speakers should know if they have what the public wants and it is all a matter of marketing and getting known as the 'right person'.Speakers that do not know anything about their niche will go unnoticed and left in the dust. Aggressive and smart marketing is essential get booked.
Speakers can stay with their base fees or even higher if their material is worth it. If a speaker can be perceived as the expert, he or she can set high fees.
Positioning oneself to the market is crucial.Competition can be tough but with the use of personal branding and implementation of marketing tools, any speaker can have a good business. It is imperative that speakers exhibit their offers as a solution to current problems in their chosen niche. There must be a selling point.
Credibility and reputation is of great importance.It can only be built by making substantial products like books and other informative resources. Testimonials and referrals should also be used extensively.
In conclusion, getting paid to speak is still practical even with this economy. However, laxity and being passive in marketing efforts will make a speaking career unsuccessful. Speakers should remain sensitive about the needs of their market to get booked and in return, speakers should deliver what the public paid for.
