Seminar speakers are often invited to speak because of their expertise in a particular field. They are often called in to inform, train, or motivate. It is very important for the speakers to be knowledgeable in their chosen field.
More often than not, even people without speaking background are compelled to speak just because they are the only known experts in the field. It is not uncommon to see speakers in seminars that are professionals in other areas.
Electricians, plumbers, computer technicians, meteorologists, and others can bee seen speaking in seminars. Some of them are practically, poor public speakers; they only get paid to speak in seminars because they are known experts.
Follow these 3 easy steps to have a profitable seminar speaking endeavor.
1. Treat it as a business and remember, any business is all about making money.
If you want to reap financial rewards from your speaking, you should treat it as a business venture. You have to learn how to market your expertise and speaking skills. Sometimes, the passion to inform, train, and motivate can only get you so far, the potential to earn money is an added incentive.
Marketing and self-promotion is very important in the speaking business. The public should know your skills and in order for that to happen you must get the word out through advertisement and marketing materials. Information products are great ways to spread around to get a bit of publicity.
2. Showcase your expertise and always be professional
The only way to get booked in seminars is to have a reputation of proficiency in your chosen field of interest. Experts are the ones getting the gigs so you must always be professional and showcase your expertise as much as possible to make let the public know that you are the best at what you do.
If you have a unique message try writing a book. Writing books on topics you are most knowledgeable about can help you showcase your expertise while reaching people who otherwise may never be able to hear you speak. If you are passionate about your work than you can create a great product. Hopefully, the public will appreciate your message and in turn consider you an authority on whatever subject you choose.
3. Believe in your Material
Whether you are representing a specific product or giving tips and life strategies, it is crucial that you believe in your message. If you don't believe in your message you wont be able to show the conviction needed to convince the audience.
You should be the living symbol of what you represent. You cannot fool the audience for very long. If you do not believe in your material, the audience will notice, but if you stand by your words and have faith in your material, you will generate enthusiasm and you will be able to communicate your message to a broader audience.
