In the newspapers and on the TV you are bombarded with messages that business success is bad and business failure is both ‘ok' and everywhere you go.
You know that successful businesses exist… but you don't notice them. You only notice the failures. You look for them. You expect them. And they appear to be everywhere you go.
If it was in the newspapers that business failures are GOOD, even GREAT and all business successes were pap then what do you think would happen? You've guessed it! You'd probably feel a very powerful pressuremaking you want a business failure.(On a subconscious level)
Now I don't want you to stop buying newspapers or watching the news if that's what floats your boat. What I want you to start looking out for isbusiness success. Look for it. Expect it. And it will begin to appear to be everywhere you go.
Doing this completely changes everything!
The human mind is extremely powerful.
Some of the most successful people on the planet couldn't read or write! Some were classed as thick at school. So how come they managed to beat the odds and become super successful? Simple. They used their minds correctly.
Now, the mind is fundamentally a question/answer mechanism. You ask it a question and it gives you an answer. Sometimes you do this so fast that you don't notice it. Like when you're talking, for instance.
You don't stop and think about what everyone says to you. You just respond. But on a deep level you have asked yourself "How do I reply?".
Think about it. Think about when you're in a foreign country. How long does it take you to reply to a person speaking a language you haven't spoken before? It takes ages because you have to stop and think.
The questions you ask yourself, knowingly or unknowingly, change your focus. For example, how did you feel that time when you were the most happiest you've ever been in your life?
See how I just changed your focus?
For example, think of that friend or relative of yours who you make all the excuses in the world not to go and see any more. The real reason you do not go and see them is because of your last memory of what happened with them.
It was the very last memory of that person that makes you think up excuses not to go. If you last memory of that person was of pleasure then you would be making excusesTOgo.
See? You can't sit down and close your eyes and imagine it being pleasurable to go and see them because your brain knows the difference between real memories and made up visualisations. (Visualizations inspire you. Memories control you.)
So your brain says "RUBBISH! We rowed and he said this and he was out of order. He should apologise. Not me!" So you don't go… and you reason this ‘logically' too!
But if you DID go and see him, you'd probably find that he is sorry and you'd sort it all out and become friends again.
But your mind won't let you because of your last memory of that person.
This is a survival mechanism. If you meet someone who threatens you then your last memories of them are bad and you will avoid that person (And people like them). That person (Or type of person) then has less chance of doing anything harmful to you.
This mechanism was useful only back in the days when we we're killing each other. Happily, things are very different now. But the brain hasn't caught up and acts the same as it did back in caveman days.
For millions of years, women have chosen men for their ability to remember who their enemies are. If a woman chose a man who was ‘forgiving' regardless of what people have done to him then her offspring did not survive.
So the men who were best at doing this past their genes on to us. And you cannot stop this mechanism from working. But you CAN make it work FOR you.
Before I tell you how to make it work for you, you need to understand exactly how the mechanism works…
If someone makes you feel good then your memories of that person are also good. You make any flimsy excuse to see that person.
But if that same person makes you feel bad then you go away with a bad feeling and… you PONDER for hours and hours over what happened.
Am I right about the pondering or what?
You spend hours thinking about that one time when they made you feel bad and hardly a second thinking about the good things they made you feel before. This makes the bad memoryHUGEin your awareness and it becomes the main thing you think about when you think about that person.
Your brain does this because it needs to work out what went wrong… which is a good thing… but it causes you to make excuses not to see them and so you don't experience any good things from that person.
The point here is… you spent a long time thinking about the bad things that caused you to make excuses not to go and hardly any time thinking about the good things that caused you to make excusesTOgo.
So you don't go. No matter what anyone says. This means you have a strong mechanism. (Women call it stubbornness but it is an essential survival strategy for men. Interestingly, women say they hate stubborn men but the reality is that they chose stubborn men to have children with because that will mean their offspring have more chance of survival.)
When the bad memory of that person fades, you start remembering the good things and at that point you start making excuses to go and see them again.
"Water under the bridge", you'd say.
If the bad memory was too bad, you never ‘get over it'.
I'm not saying that you should go hug your enemy. I'm saying that this mechanism is what'scontrolling your actions.
Now, (and I'm glad you've been patient with me so far) it works exactly the same with financial goals. But there are two sides to this particular coin. You have memories of being broke (We all do) and you also have memories of having lots of money too (or at least being rather flush).
You will have good and bad memories of each. For example, if you were broke once, you will have felt awful about talking to the bank and putting off your bills etc and you will also remember how your friends were all extra nice to you. But one memory will dominate the other. The one you spent the most time thinking about.
If you were loaded (or flush) at some point in your life then you will have been on cloud nine, buying expensive clothes and stuff, but your friends may have been a bit hostile. Jealous.
Yes?
So how much do you want to generate a great income for life? A little bit? A lot?
If you want it a lot then don't buy a single newspaper ever again, and turn over when the news comes on the TV. If you only want it a little bit then just skip the business failure stories and get the remote ready for when they ram some failure story down your throat.
I'm not saying that if your friends were hostile when you had money that you will never get rich, I'm saying that you have those memories.Good AND bad.
I'm also saying that the extent to which you thought about those events when they happened is the extent to which you think about them now.
And it is those thoughts that keep you stuck wherever you are now financially. It's not you. It's not your spouse. It's not your upbringing. It's not even the economy… it's the memories of having money and of having no money,it's the memory that you think about the most!
If you spent a lot of time thinking about how your friends were really nice to you when you were broke and how funny they were when you were flush then you will hover just above ‘enough'.
If you spent a lot of time thinking about the embarrassment of being broke and also a lot of time thinking about how good it felt to be flush, then you will automatically do the things to make your finances rise.
