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In this article, I want to share my opinion on the Internet Guru, who they are and what they actually do.
Remember, I am not affiliated with any of them directly, nor do I know any of them, but after reading several eBooks from them, I formed an opinion about them.
The "Wonder" e-Book
Most gurus on the Internet will sell you their program, as I have seen they also sell it live, to people who would like to learn about e-commerce. Usually the program is presented in one, or several eBooks, made in PDF. These eBooks are supposed to teach you how to make large amounts of money over the Internet BUT:
What does the e-Book actually contain?
Remember, I have read plenty of e-Books from the gurus, paid ones, not free previews, and sneak peaks they offer before you actually buy it, I actually bought them and read them.
The SECRET is, they basically contain the same thing, just explained in other words, and sold over and over again: HOW TO SELL PRODUCTS ON CLICK BANK. They are selling two basic methods to gain huge money amounts over the Internet:
1. The Affiliate Program - You pick a product from Click Bank, PayDotCom or another web site similar and then you sell it.
2. The Right to Sell - You purchase the sales rights over a product, and then you sell it.
THE CATCH: Both methods are actually manipulating your mind, as you don't realize it. What the guru do is, SHOW how easy it is to become an affiliate, or buy seller rights, while offering the same thing, to become THEIR affiliate or buy seller rights from them. They offer you the product, right on the table, their product., and the way to sell it, in order to make money for them.
THE SECOND CATCH: Mostly they recommend only their product, and the place they sell it, ClickBank, trying to make you their affiliate, or sell rights buyer, they show you how to sell their product, they provide you with banners, keywords for google, etc. Also most of the time, they recomend their friends products, but WHY? Once you buy it, the guru get a 75% commission from the sale.
CONCLUSION: You think you are gaining access to a quick money making solution over the Internet, but actually what the guru is trying to do is convince you to become a seller of his products. They sell the same thing over, and over again.
THE PYRAMIDS: It is all in a pyramid shape, at the top is the Internet Guru who created the product, at the next level are the people that have bought it and are now trying to sell it, and at the base level are the potential buyers of the product which the people who have bought it are trying to convince to sell.
THE SCAM: The Internet Guru actually creates a nice looking product, which is actually nothing, just the same thing all over again, with some differences, usually Internet Marketing tips, you can easily get that from Google, after he creates it, he puts it up usually on ClickBank and starts to get affiliates. He is doing nothing after, maybe some extra follow up e-mails to sell more products to the people in the second level of the pyramid, and gets the cash basically using YOUR marketing skills, your time, and your money!
THE WEB SITES: They all look the same, a long web site, red flashy text, containing the following:
1. Pictures of Expensive Cars and Money.
2. Pictures of nice looking Books or CD's that do not really exist.
3. Testimonials of people that have made it big in the Internet World.
4. A flashy message telling you you get bonuses and it is a limited time offer.
5. A picture of the GURU.
What are all this for? It is all part of a big pshichological game they play with your mind, all the symbols here have meaning for your mind in order to make it believe this can be done:
-cars and money - the thing you wanted all your life;
-pictures of CDs/Books - to make the product look attractive and neat;
-testimonials - to make it sound real; they forget to mention the ones that did not make it, only the good ones are there;
-limited time offer - to make you think you can miss your opportunity to become rich;
-a picture of him and maybe others - they choose the pictures so the people in them appear honest and happy, and also to show you he is someone who is not hiding his face to make you trust him;
GURU FRIENDS: I have noticed, the guru often recommend each other, WHY? "If you cant beat them, join them!", they sell each others products, recommending each other as being honest, they build credibility and more people trust them.
CONCLUSION: DO NOT become a guru slave. DO NOT waste your time, money, resources and skills to make the guru cash, this is the way the became rich, by turning people into their moneymakers.
WHAT TO DO:
1. You will have the same marketing skills as the guru if you read some e-commerce articles, or you can be better than them.
2. If you want to actually sell their product just do it, do not fall into buying more products from them.
WHY DO WE CARE: If you are an honest affiliate for example on Click Bank, you WILL, and believe me you WILL lose some of the potential clients, WHY? They get to be used by the guru, or they get scamed by them, the guru use the Click Bank name, you use the ClickBank name, if the client will become to think Click Bank is not reliable, when it will see it it will avoid it, and YOU, the honest seller will lose your clients.
THE KEY: is creating your OWN product, this way you relax at home and your affiliates do the work.
The product is not good? Create another maybe that one will be good until you find a good one, it is very easy to create an e-Book, it does not have to be about making money, it can be about anything, everything sells. That is one thing the guru never encourage you to do, why? If you create your own product, you become their competition.
To be continued...
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