Lenovo CEO Yang: to re-find the kind of hunger
He refused to admit he had a moment of self-doubt, much less whether the talks had tried to leave the association. He said the CEO responsibilities over the past year, Lenovo also have Dell Latitude D610 Battery a hunger. "In the past year, so much I was liberated, rather I was released." Yang said, "we've found that hunger, the kind of desperate attempt to fight the feeling, that feeling of doing the master. "
At first, Yang to be alone in a small closet for a while. He did not come out, even if heard outside of the people are talking about him. When he stepped on-time performance out of an appointment when the first thing is to pick one from the coffee table eating cookies. He then talk to the guests shake hands, and jokingly complained that, just dozed off, on again more than a dozen e-mails. Opportunity to demonstrate to us talking about the music he used to receive e-mail Phone.
Than in April 2009, the Yang is more relaxed this time, more at ease. Some say that a year ago at this point, he vaguely as an "recovered from it."
That time, Lenovo Group in deep trouble. As of December 31, 2008 and ending on the third quarter, Lenovo Group net loss of 97 million U.S. dollars, the most important Chinese market has emerged for the first time negative growth. The face of enormous pressure loss, Yang usher in another of his career turning point - the former CEO Amelio resigned as chairman, founder Liu comeback, the former chairman Yang was appointed CEO. In early 2009, and even unconfirmed reports that Yang could be replaced once in a razor edge.
Lenovo followed quickly began a new strategic adjustment, focusing on implementation of association within is known as the "two fist" strategy, that is, defending a fist, hold major clients in China and overseas, two core businesses; another fist attack, open up emerging markets and consumer business, with an offense.
One year later, on April 19, Lenovo Group in the nest at the edge of the National Convention Centre, the "New Strategic and Lenovo Mobile Internet conference." Both covered with black and blue mirror scene layout, appearance or the way the leader, which looks more like a science fiction movie premiere, not a product launch. The first appearance Yang, Liu final stage. Intermediate, several association executives appeared as an actress, demonstrate new products, smart phones Music Phone, Smart The Skylight and portable notebooks and other mobile Internet devices Ideapad U1 various functions. In short, the film's protagonist is the square inch between the handheld electronic products - it marks the most talked about China, this international company committed to re-evaluate consumer demand, mobile COMPAQ Presario V3000 Battery Internet terminals in order to achieve industrial upgrading.
"Last year at this time, Lenovo is the moment of life and death. Over the past year, Lenovo has passed the most dangerous moment. We are happy to Phone and iPhone to Last Stand." Liu announced.
Personal crisis and corporate crisis appears to be the emergence of both Music Phone for the signal part of the lift.
"In the past year, so much I was liberated, rather I was released." Yang said, "we've found that hunger, the kind of desperate attempt to fight the feeling, that feeling of doing the master. "
Had to "step into the same river twice"
Yang is now with the two mobile phones simultaneously. One to answer the phone, the other is used to send and receive e-mail Phone music. In the iPhone, BlackBerry, he has finally had an associate their products can confidently rely on. Every morning, first thing he got up close with mobile phone messages. "You see, I received more than 100 messages a day, more than half are in English." He opened the screen with a finger touch.
Not the fans, he is director. Back in April 2007, saw consumer business not to promote, Yang set up the consumer products group, and personally as president. During the 2008 Olympic Games, the Olympic TOP sponsor, Lenovo was a custom for the Beijing Olympic Games can provide a large number of mobile Internet services-BEACON, that is the predecessor of Music Phone.
But soon, BEACON was denied by Yang himself. "At the time positioning with the position today is different, then e-mail-based positioning, goals or BlackBerry. Do come out after I took this thing to communicate with the operator, the result did not get their favor, we do not look promising. China e-mail applications is far behind the West, especially the government leaders do not take the lead in time, so this is not the largest market - however at that time, I think the consumer might be a great market. "
But the development of consumer products and business is when Yang had served as chairman of repressed desire. Foreign CEO at the time still to cut costs, losses as a top priority for the company consider the use of Yang's words, not for the association's long-term to the layout, input, "You know, a number of long-term business is sure to lose money at an early stage of ah! "so-called chairman of the board, management strategies for control culture, but Yang heart of" strategy "can not go through the CEO of the implementation of the landing. Mobile phone business, becoming a victim of the two contradictions.
January 2008, due to losses, Lenovo mobile phone business in all of its rights to give 100 Dell Inspiron 8600 Battery million U.S. dollars to sell private equity funds led by Hony Capital. Yang will not sell, "but insisted CEO Amelio to sell, he considered his performance." Compromise a result, Yang Liu discussed with, if we sell let "Lenovo line" bought. "We think mobile phone with the PC sooner or later will be a fusion, sooner or later will come in handy, so we are holding the sale to Lenovo's. I do not give Amelio pressure and burden on business, but we still retained the buy back possibilities. "Hongyi Deng PE from the perspective, of course, hope to move the reorganized association listed separately, but any CEO Yang, the" elder brother "Lenovo needs, so less than two years on, he had twice Price sold to Lenovo. Lenovo then twice into the same river.
In Yang's program, now Lenovo's PC shipments each year about 15 million units, mobile phones from 7 million to 8 million. With the introduction of new smart phones, he expected after 3-5 years, mobile phone sales will exceed PC.
Yang does not acknowledge that this is Lenovo's strategy on the "swing." He called "Exploration." "Enterprises should be allowed to do that exploration. And now it does not do late. It's like I do back in 2012 CEO Can? Seems to be, but if there is no financial crisis, PC business, the problem will not be so well The exposed, they will not replace the CEO has. "
In the April 19 release of the final, holding Liu Ma, Charles Zhang and Yang's hands, the very clear words. "Today is life or death to cheer on friends. Mobile Internet is a non-playing is not the war. Difficult to enter the world's leading companies like Apple, has considerable potential. But the association can not not play. This As the PC market in 1994, the Chinese nation without its own brand, the industry will be swallowed. "
April 2010, again as CEO in a year later, Yang said he had the strategic vision for the change to landing jobs.
Not tired, because have not been met
2009 full year, a certain part of Yang energy is tied up in the product development, production and sales. Meanwhile, back to return from the front line of Yang, the first task of the company's organizational structure and team carried out a large-scale adjusted to conform to the new strategy. He will be the maturity of the group according to market the business group is divided into mature markets and emerging markets group, product by product attributes are divided into groups and Idea Think Products Group.
"When I first took office staff was one of us, I want to focus on four areas, one strategy, a business model is set up, and the third is innovation, to see the results of innovation, the last one is the business culture to rationalize. strategic focus is on what, in the past is unclear, we have only one financial goal, the turnover of their development to see how many do. be said to be very good last year, emerging market is the market I want to share, I can allow him to have some losses, but SONY VGP-BPS9 battery this loss is not unlimited. mature market he is to turn around, because they lose too strong for the previous year, is to focus on profitability has always been to make money. I do not take into account the growth in mature markets. Therefore, the strategic intent of each block is clear. "
Now, Yang month "at least get a circle around the earth, faster time to transfer twice." A week each month to two weeks, all the executives are focused on a place to work. Every "Big Moon", offices in Beijing or the United States Raleigh, North Carolina, every "ozuki" is a market in other countries. Over the past 12 months, Yang and his executive team visited India, Brazil, Turkey, Poland, Australia, Japan, 6 countries. Their work includes meeting to discuss, see clients, see the big deal in business, see the bottom of vendors - in short, Yang primary transaction model is set up more places on earth to be promoting.
This placed enormous pressure on the pace of work. Yang would sometimes sleep, other times there will not know where we wake up the confusion. This year in March, he and his team met in Vienna, Austria. "I'm in the hotel room, conference room and spent a full three days, staying at home. Time Where children do not know."
Over the years, association leadership "in the compromise of promoting the" wisdom of the Chinese style, "Shui big bend" of Qian Kun Da Nuo, simply become Lenovo can not be brought down through the years a core competency. Repeatedly and tossing the middle of this, the rigid nature of Yang in terms of character or ability to have great flexibility in a cultivation. From 1989 to 2010, Yang had his first job in the on-going for 20 years. Professional to bring all the excitement that, achievements, pressure and stimulation were done in the same company. To present this stage, it is very difficult in the end is more necessary Yang Lenovo, Lenovo still need Yang. He must understand that if this is just the beginning of a job, now it is and has been linked to his physical life, a life-long mission.
So he refused to admit he had a moment of self-doubt, much less whether the talks had tried to leave the association - including the turn in 2008,2009 Lenovo's future once he becomes ambiguous moment. He inherits the associations were consistent cautious temperament, and roles.
But he had to admit that when he has stood for many years when the spot has been the fate of too many peers reversed, the ups and mutation - to do investment Gerstner, Kelly to politics, Levin retired Jobs almost no dead. Only a very occasional moment, he will think of them and the fate of the story, and something a little emotion. Sometimes, he would discuss the association's founder Liu topic -
"Now Liuzong also often said that some large foreign enterprises, especially the West, SONY VGP-BPS8 battery in fact they are not masters. They are just a professional manager, Kelly HP, what with the nature of us? What source you ? nothing less than the CEO for two years to do it, this may be towards a career springboard for the next, nothing. really good company the last walk, it must be the owner, be able to enterprise-headed people, In this case, he would be willing to invest. "
"My fate is Lenovo." He said, "In the future may be easier to do things, but now not to think about."
Lenovo's Yang is not only a reference, to some extent, he was one of China's IT industry reference. He recruits the era of China's IT companies of the original period; he immediately assumed the job proposition: international - not just his own career watershed, Lenovo business new G point, it is the Chinese IT companies will have to wade a Road.
He has not tired, it is because he has not been met. He needs to prove himself - he led Lenovo not only off the hook, "also need to surprise the world, especially in technology and innovation." When he talked about it, he's a good strong bones gushing out of the high and loud tone tone up suddenly, sweeping away two minutes ago on personal issues like outright. "We will not be willing to make the world ranks the fourth PC!"
If there are emboldened with the PC Lenovo oldest words against Hewlett-Packard, Lenovo had acquired products and model then go against Apple this company? Obviously a happy Phone is not enough, with "In China" is not enough convincing. Yang received on the day of our interview, as Lenovo has acquired foreign media smart phone maker Palm's most likely candidate.
Yang refused to talk about their business on the Internet terminal rivals Jobs, but he admitted that he was the first time trial of the Apple iPad, Apple store, he was back again to read more than twice the.
Yang, of course never be another Steve Jobs. He will not be another Liu. Yang has his own an unfinished road. To this end, he never thought before in the press about his personal preferences and transfers relaxation methods, such as you might think of golf, poker, music, and he said he's FUJITSU FPCBP80 Battery healing magic and spirit of the ultimate victory is - "never believe that tomorrow will be better. "
