/? 160510" Me 2.0 Build A Powerful Brand To Achieve Career Success
Wikipedia defines personal branding as the process whereby people and their careers are marked as brands.
As social networking becomes an even larger part of our online world. Establishing a personal brand is almost a must these days. Why do you need a "Personal Brand" as a job seeker? Simple, to make yourself stand out from the crowd.
If you have a Facebook, LinkedIn, MySpace or any other social networking profile, you have a personal brand. The question is not only what does your brand say about you but how can you use it as a job seeker to land your next job?
Tom Peters wrote an article that appeared in Fast Company last year titled "A brand called you" Tom states:
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." /? 160510" Me 2.0 Build A Powerful Brand To Achieve Career Success
As a job seeker, this should open your mind to think about branding yourself for your job search. You are the Chief Marketing Officer for your brand and you should take this function seriously.
So how do you get started? Take advice from experts out there that have given this a lot of thought. Dan Schawbel in his recent book Me 2.0: Build a Powerful Brand to Achieve Career Success takes you through all the steps necessary to establish a good Personal Brand. This book is a good, easy to read account of what Dan experienced in his journey of establishing his own personal brand. His is an empowering story and a model to use in building your brand.
Dan outlines some basic elements of what should be included in your personal brand.
Personal Brand Elements:
* Personal Appearance - Including clothing, hygiene and attractiveness.
* Personality - Your values, goals, identity and behavior.
* Competencies - These are cognitive, business, communication and technical skills that enable you to perform your job responsibilities.
* The Differentiator - Offering a unique value proposition or benefit to your target audience.
Put these elements together in your own voice and your brand will start to come together. /? 160510" Me 2.0 Build A Powerful Brand To Achieve Career Success
