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/? 280510" Setting Sales Goals For 2010

It's the time of the year again when we set our personal, business and corporate goals. Yet despite all we have learned about goal-setting, many of our goals are not met at the end of the year.

There are many reasons why we don't reach our goals. It's not due to the lack of skills, knowledge nor resources. Neither is it about the lack of planning that results in unfulfilled goals and promises. Rather, it is largely due to a lack of commitment. That's right, a lack of commitment to the goals you set.

When most people set yearly goals, they usually don't set the goals as "what are the things that I want to achieve this year." Most people actually set goals as "what are the things that my boss/ family/ friends etc. expect me to achieve this year." /? 280510" Setting Sales Goals For 2010

While it is a virtue to be considerate for the people around you, setting goals according to what others want (and NOT what you really wanted) tends to have an effect of you asking "why should I work so hard to do this", especially when you meet challenges and obstacles. If your goals are not what you really want to achieve, then you unlikely to be fully committed to achieving those goals. You lack a compelling reason to do so.

Back to the Basics

The most commonly taught way to set goals is to use the S.M.A.R.T way, the acronym being:

S - Specific
M - Measurable
A - Achievable or Ambitious
R - Realistic or Results-oriented
T - Time-bound

(And there are the many different permutations of S.M.A.R.T. goal settings.) /? 280510" Setting Sales Goals For 2010


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