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More and more people these days are becoming conscious about their health and body. With a little inspiration from their Hollywood idols, many men and women in the US and around the globe are leaving no stones unturned just to find foods, products or supplements that will help maintain a healthy body, a beautiful and clear skin, and, if possible, an active sex life.

One fruit that is fast becoming the new buzzword among health and beauty circles is Goji berry. This small succulent fruit, also known as Chinese wolfberry, can be eaten raw or dried. Since the plant can only be found in the Himalayas, China, Mongolia and Tibet, it is quite hard to find fresh and raw Goji berries in the market. However, it is not difficult to find dried Goji berries in health stores. You can also find muesli bars, cereals and other health products that contain this red fruit. Popular celebrities that are fans of this tiny fruit include Madonna, Kate Moss, Keira Knightley and Elizabeth Hurley.

Nevertheless, in many Asian countries, Goji berries are not usually eaten raw. You will find that this fruit is more popular in juice or tea form. It is also not surprising to see this fruit used in culinary preparations. Here's why Goji berries are becoming the darling of health buffs.

Boost Libido

One of the reasons why this fruit is gaining popularity in the West is due to its Viagra-like properties. Men are eating this fruit, fresh or dried, because of its ability to increase sperm production, improve fertility, and enhance sexual function. It is abundant in beta-sisterol, which is known to help remedy impotence and even prevent inflammation of the prostate.

Improve Eyesight

Since ancient times, people in China and its surrounding areas have used Goji berries to help improve vision and overall eye health. Experts believe that this fruit is very rich in beta-carotene. In fact, some claim that it contains more beta-carotene than carrots and apricots.

Another component of the fruit that is important in eye health is zeaxanthin, which is essential in the protection of the retina. Studies have confirmed that this substance can lower a person's risk of developing age-related eye problems, particularly macular degeneration.

Fight Aging

When a person reaches a certain age, his or her body starts to deteriorate and age. Although there is really no food or product that can miraculously reverse the signs of aging, there are vitamins, minerals and other nutrients that can be helpful in averting the aging process so a person can look and feel young for a long time.

Goji fruit is rich in antioxidants that help slow down the aging process and fight free radicals that cause havoc to internal organs. Aside from the components mentioned above, this tiny tubular fruit contains vitamins B1, B6, B2, C and E. It is also a good source of amino acids, selenium, zinc, iron, copper, phosphorous, selenium, and calcium.

Lower The Risk Of Developing Certain Types of Cancer

Some experts believe that free radicals are responsible in the development of cancer cells in the body. In order to combat these toxic elements, one needs a good dose of antioxidants. But aside from antioxidants, Goji berries also contain Cyperone, which can keep blood pressure under control and prevent heart disease. Furthermore, this plant-based chemical is now used to treat cervical cancer. The fruit also contains physalin, which is effective in fighting leukemia and hepatitis B.

Beat Cellulite

Since Goji berries are packed with various skin-friendly antioxidants, eating them can help fight cellulite from within. Experts believe that cellulite is made up of waste products that are lodged in areas beneath the skin. These small packets of toxins cause the dimpled appearance on the skin.

But if you already have cellulite, you need to find a topical product that can help boost circulation and reduce the fatty lumps on your skin. One anti-cellulite cream you can count on is Celrase. Just like Goji berries, it has been proven effective in beating stubborn and annoying cellulite in the arms, stomach and legs. For more information about Celrase, simply visit


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