Preaching what you don't practice
Motivational speakers usually talk about ways of overcoming adversity. They are generally considered life strategists, enlightened and knowledgeable about particular life topics. In this industry, a level of integrity needs to be maintained. If a speaker does not practice what he preaches, it shows the audience that he or she does not believe in their own teachings.
In a business sense, motivational speakers have products that can inspire and motivate people. Their products are solutions to the public's problems involving work, family, relationships and life in general. A motivational speakers' main products are their message and the principles they share. Doing what you teach shows that they believe in the message making you appear more credible and trustworthy. A simple example is if someone who speaks about staying healthy was caught smoking behind the conference building.
Talking too much about yourself
This is a very common mistake motivational speakers make particularly the ones who have had a lot of difficult experiences and overcome them. Though it is great to share your past encounters talking about them constantly will turn your audience off to your message. You may end up sounding pompous, arrogant, and self-righteous. If you have lots of personal experiences to share, do so sparingly.
Always inject historically relevant stories or anecdotes about someone else. This way, you are sending your message across instead of putting yourself up on a pedestal
Not setting yourself apart from the rest
As you may have already known, there are many motivational speakers in the market today. It will be difficult to market yourself with the more experienced speakers within the radar.
To solve this problem, you should build and develop a USP (Unique Selling Point) for yourself. Think about your buyers. Why should event and conference organizers hire you in the first place? Having a personal trademark or branding can greatly help you with the marketing aspect of your craft.
Not having a target market
Professional speaking is a BUSINESS. And any business should have a target market. It is essential for a motivational speaker to choose a niche. Understanding and recognizing the things you can offer to the public can help you determine your most feasible niche.
Once you have chosen a niche, build and improve a marketing plan and market heavily and aggressively for your niche. Try putting together a marketing package that will let the public know who you are.
